Five services. No packages.
You will not find three-column price tables with green ticks. Every project starts with a call where I also tell you if you do not need it. Below is what I do, how I do it and where the price starts.
Website development
The website is written by hand, line by line, around your work and not around a bought theme. Online in days, indexed on Google from day one, fast even on a poor connection. The code is yours, and hosting and domain can be registered in your name.
From 1.000 €
Questions about this serviceIn practice
- Online in days, not months
- Google profile set up together with the site
- You change the copy yourself, without calling me
- The code stays yours in any case
Custom software
Management systems, client portals, internal tools. It starts from how you work, not from a package to bend. SiteFlow, the platform for construction firms, was born this way: designed and written by one person, in production with real clients.
Per project, after an analysis
Questions about this serviceIn practice
- Built on your process, not on a template
- Your data stays yours and exportable whenever you want
- It grows with the company
- It is updated by the same person who wrote it
AI automation
A machine does the repetitive work: emails to sort, quotes to prepare, deadlines to remember. Before building anything I tell you whether you really need it, because many automations sold today solve problems you do not have.
Per project, after an analysis
Questions about this serviceIn practice
- Agents that operate, not that chat
- Integrated with the tools you already use
- Running costs stated upfront, not at the end
- I tell you when you do not need it
Video editing
Editing for social, presentations and websites. Vertical and horizontal formats from the same footage, colour and audio taken care of, delivered ready to publish. If the first cut does not convince you it gets redone: revisions are stated upfront, not negotiated afterwards.
Per project or monthly package
Questions about this serviceIn practice
- Reels and vertical formats
- Color grading and sound design
- Subtitles included
- Number of revisions agreed at the start
What you ask for is not what arrives.
In a fifty-person agency your project travels down a chain. At every step something gets lost.
Here there is no one in between. The person who answers the phone is the one who writes the code.
The questions that always come up.
Pick the service you are interested in. These are the same things people ask me on the phone, with the same answers.
Yes. Modern stack, zero plugin buildup, optimized Core Web Vitals. Sites that slow down after 2 years are WordPress with 40 plugins on top of a theme. That's not my craft.
Yes, I integrate a dashboard so you can manage text and images yourself. Honesty: if you touch it and something breaks, the repair is a separate agreed quote, not covered by the initial warranty.
The site is born with base SEO optimization. Initial Google indexing: 1-4 weeks. Ranking for branded keywords (company name): 2-4 weeks. Ranking for competitive industry keywords: months, not days, requires ongoing GEO work (see next question). Anyone promising "top of Google in 30 days" is lying.
Yes, it's the work called GEO (Generative Engine Optimization). An umbrella term that also includes AEO, LLMO and AI SEO. Dedicated package: audit, keyword strategy, extended schema markup, optimized content, monitoring citations inside ChatGPT, Claude, Perplexity, Gemini. It's ongoing work because AI models are retrained every 3-6 months, competitors publish constantly, and algorithms change 4-6 times a year. Stopping means losing positions silently.
Days, not months. One client had his online in five days, Google profile included, and he says so himself in the review. The real timing depends on how much material you already have ready: if photos and information are there, it goes fast.
You give me the material and the information, I write the copy. Every page is written to do one precise thing, which is sometimes to explain and sometimes to convince, and we decide together which of the two is needed where. If you already have your own copy and you like it, we keep it and I tidy it up.
It can be done, and it is not a translation stuck on top: every language has its own copy and its own pages indexed on Google. Two of the sites I have built are in Italian, English and German, because their clients come from abroad as well.
If one exists that does what you need, buy it, and I am the one telling you so. Custom makes sense when your process does not fit the standard packages and you would end up bending the way you work to the software instead of the other way round. On the call we look at how you work and figure out which of the two cases you are in.
We start from the piece that wastes the most of your time, not from everything at once: the first usable version arrives early and you use it while we build the rest. The analysis of what is needed happens on the call, included: you tell me how you work and I propose a route, without sending you an invoice just to find out whether the project makes sense.
Yes, and you can take it away whenever you want: full export, one file per table, in a format anyone can open. Your company data is separated from everyone else's at the database level, not by a dropdown in the interface.
The software is in your name: code and database are yours from day one, not mine. On final payment I hand over the documentation as well, so any developer can work on it without starting over. And there are no mandatory maintenance fees: a database does not break on its own, and neither does code. You pay if and when a change is needed.
Yes. It installs like an app, without going through any store, and it works even where the connection is poor. That is how SiteFlow is built, and for people working away from the office it is the difference between using it and not using it.
Inbox, appointments, research, customer support, reporting. What does NOT work: agents that "do all the marketing by themselves". I'll tell you case by case if it makes sense.
No. I build agents in a model-agnostic way: if a provider changes API or pricing tomorrow, I update one configuration line, not rebuild from scratch.
No. The interface depends on the agent: WhatsApp, Slack, email, or a visual panel if needed. If you can use WhatsApp, you can use this.
3-5 business days from material delivery. 48h delivery with small surcharge if you have a launch or event.
Two rounds included. From the third they're hourly, but after two revisions the video is almost always where you want it.
Shooting in Lombardy region on request. Outside the region I coordinate with trusted local videomakers.
I do not know yet if I can help you.
Finding out takes twenty minutes on the phone. If I think what you are asking for is not what you need, or that it is not my craft, I tell you and I send you no quote.
Social media management
Editorial plan, publishing with a rhythm, and the numbers in front of you every month. If a format does not work it gets changed, instead of carrying on out of inertia. You decide the direction, we build it together at the first meeting.
Monthly fee
?Questions about this serviceIn practice